Brewbound.com writer Chris Furnan blows the horn for craft beer – IPAs and cider most decidedly – despite a GuestMetrics report on declining on-premise beer sales.
According to the GuestMetrics report:
“The only two with beer segments with positive volume growth in 3Q compared to the prior year are craft at +3.4% and cider at +52% (both growing significantly slower than in off-premise due to the overall traffic declines in on-premise as well as the higher share base both enjoy in the on-premise vs. off-premise). Premium Light has had a difficult year, going from -10% in 1Q to -9% in 2Q to -12% in 3Q. Premium Regular volumes were -6% during the first half of the year, but decelerated to -8% in 3Q, and Imports have been down mid-single digits for most of the year.”
Read the full BrewBound and GuestMetrics stories online.